Social Networking Ladder, Where do you stand?

So, reading around online today, I came across this article on Forrester about social networks, and where most of us fit in. The best thing is, it allows us to try and look at where the clients we want, may spend most of their time.

Or, maybe you're trying to attract more traffic. You decide that you may want to start a blog, or better yet, maybe you have no idea what you want to do other then you keep hearing of "Social Marketing" floating around the office.

Well before you decide to jump on myspace, create a blog, get into youtube or start podcasting you need to look at one very important thing. What is your client looking for. The image below is a quick breakdown of how some internet users may or may not interact with the web.



For A better breakdown of what all this could mean, read the article here.

But, what does this mean to the blogging real estate agent? Lots. Consider that we can now look the a "Ladder" above and say with almost 100% certinty that the clients we get in front of are part of the spectator portion. This means, we need to make sure we include inforamtion and plenty of it. At least thats how I see it. And yeah we can always break it down more, but I think it's a good start.